The average dental patient travels about 5-10 miles to see their dentist for treatment, we found in this survey of dentists. Rural patients travel longer distances for dental care than do urban residents, obviously due to the distance from metro areas.
However, some patients keep their dentist even after moving hundreds – sometimes thousands – of miles away. Read that again.
“I’m a specialist," said one periodontist, "so we have quite a few patients from the coast, which is 90 miles away."
Agreed a dental implant dentist, "Many of our patients travel up to 4 hours by car for their treatment." An orthodontist seconded this, saying, "I have had a few patients who have traveled 150 miles one way to come to my office."
"Including the guy who comes from Palm Beach?" asked a New York oral surgeon. "Not enough patients come from far away!" So , maybe advertising in higher income areas outside your immediate zone of influence pays off big.
Maybe it's New York… “I have both an active local clientele and an international clientele,” boasted a prosthodontist from that state.
Friday, March 12, 2010
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